In partnership with
We put light on 3 essential email sequences that every creator needs to set up ASAP to grow, engage, and monetize their list—on autopilot.
⚙️ 3 Email Automations Every Creator Should Set Up (Like…Yesterday)
If you’re writing a newsletter, you’re already ahead of 99% of the internet.
But here’s the truth: Broadcasts alone won’t scale your income.
The biggest leverage point in email isn’t the one you send every week—it’s the ones you set up once that work forever.
Let’s talk about the 3 most important automations you need in your email system to grow and monetize your list without adding more to your to-do list.
1. The Welcome Series: Your First (and Most Important) Impression
You know that feeling when you walk into a store and no one greets you?
That’s how most subscribers feel when they join your list and get…nothing.
The welcome series isn’t optional—it’s your digital handshake. And it’s your best chance to:
Set expectations
Build trust
Highlight your best content
Softly introduce offers
🛠 What to Include (Example 5-day flow):
Email 1: The “You’re In” Email
– Welcome them personally
– Reaffirm the value they signed up for
– Ask a simple question (boosts replies → helps deliverability)
– CTA: “Reply & tell me your biggest struggle with X”
Email 2: Your Origin Story
– Share why you started your newsletter
– Include pain points your audience relates to
– CTA: “Here’s my most-read issue on this topic → [link]”
Email 3: Your Best Content
– Curate 3–5 of your top-performing issues/posts
– Brief description + link
– CTA: “Bookmark this one for later”
Email 4: Social Proof & Results
– Show transformation (your own or from readers)
– Highlight testimonials, milestones, screenshots
– CTA: “Want the full system? Here’s how I can help → [link to service/product]”
Email 5: The Light Pitch
– Offer something paid (ebook, course, consulting)
– No hard sell—just helpful framing
– CTA: “Take the next step with me here → [link]”
👉 Pro Tip: Write it once, set it live, and let it build the relationship with every new subscriber from day one.
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2. The Re-Engagement Sequence: Win Back the Ghosts
Your list is bigger than your open rates suggest.
20–40% of subscribers stop opening at some point. But that doesn’t mean they’re gone forever.
Most creators just let them rot in their CRM. Smart creators? They bring them back.
🛠 When to trigger:
After 30–60 days of no opens or clicks
💡 What to say:
Email 1: “Still Interested?”
– Acknowledge the silence
– Ask if they still want to stay subscribed
– CTA: “Click here to stay in” or “Click to tell me what you want more of”
Email 2: “Your Inbox Looks Full…”
– Reaffirm value of your content
– Offer 2–3 greatest hits they might’ve missed
– CTA: “Want more like this? Stay subscribed here.”
Email 3: “Time to Say Goodbye?”
– A respectful goodbye message
– Let them unsubscribe or stay with one click
– Bonus: offer a smaller digest version of your newsletter (if available)
👉 Pro Tip: A win-back sequence can revive 10–25% of dormant subscribers and improve deliverability for your entire list.
3. The Product or Service Funnel: Monetize Automatically
You don’t need to be salesy. But you do need to make it easy for people to pay you.
Whether you’re selling a course, a paid newsletter, or a coaching service, a dedicated email automation can drive revenue in the background.
🛠 Triggered when:
Someone downloads a freebie
Someone clicks a product/service link
Someone joins a waitlist
🎯 Example 4-day flow:
Email 1: The Tease
– “You clicked on X—here’s more about it…”
– Reaffirm the problem you solve
– CTA: link to sales page
Email 2: The Breakdown
– Full explanation of your offer
– What’s included, who it’s for, pricing
– CTA: direct purchase or book a call
Email 3: The Testimonial
– Share results from happy customers
– Add screenshots, stories, before/after
– CTA: “See what’s possible here → [link]”
Email 4: The Nudge
– Scarcity (limited spots, expiring bonuses, etc.)
– Friendly reminder tone, not aggressive
– CTA: “Last chance to get in before [deadline]”
👉 Pro Tip: Set up multiple versions of this flow for different offers. And if you don’t have a product yet, pitch an affiliate product you believe in.
Bonus: Automate with Intention—Not Laziness
Automation is not about setting it and forgetting it forever.
It’s about building systems that:
Onboard new subscribers smoothly
Re-engage your audience smartly
Monetize your expertise passively
You still need to review and optimize. But these 3 automations do 80% of the heavy lifting so you can focus on content and growth.
Final Thought: Don’t Let New Leads Go Cold
Every day you don’t have automation is a day you’re losing:
Engagement
Revenue
Reader trust
Set it up once. Let it run. And watch your newsletter become a business—not just a broadcast.
Thinking of starting a newsletter?
I’ve partnered with the beehiiv team to set you up with:
✅ 20% off your first 3 months
✅ A free 30-day trial, no credit card needed
It’s packed with features that make creating great content easier: AI tools that save time, landing pages that convert better, and a built-in ad network to help you earn more.
See you in the next edition!
With love,
Nikhil