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If you’ve been building a newsletter for a while, you’ve probably tried a few growth hacks:
A viral tweet
A shoutout
A sudden spike of subscribers
And then… growth slows again.
That’s not failure.
That’s the difference between growth hacks and growth loops.
Let’s break it down.
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⚡ What growth hacks actually are
Growth hacks are:
One-time tactics
Short-term boosts
External bursts of attention
They look like:
A big feature
A lucky share
A trending post
Growth hacks feel great—but they don’t repeat themselves.
Once the spike ends, so does the growth.
🔁 What growth loops actually are
Growth loops are:
Systems
Repeatable actions
Growth baked into the product
In a newsletter, a growth loop might look like:
Readers forwarding issues
Built-in referrals
Cross-promotions
Content that naturally spreads
One reader brings another.
That reader brings the next.
That’s compounding growth.
Hacks are tempting because:
They’re visible
They feel fast
They give instant feedback
But newsletters don’t grow from moments.
They grow from momentum.
Momentum only comes from loops.
📈 Why growth loops win long-term
Growth loops work because:
They don’t rely on virality
They scale quietly
They compound over time
The best newsletters aren’t constantly promoting themselves.
Their readers do the promotion for them.
🧠 How to shift from hacks to loops
Ask yourself:
Does this tactic repeat?
Does it improve with more readers?
Does it live inside the newsletter?
If the answer is no, it’s probably a hack—not a loop.
🏁 Final Thought
Growth hacks spike numbers.
Growth loops build businesses.
If you want a newsletter that grows while you sleep,
Stop chasing tricks—and start building systems.
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