In partnership with
This might sting a little:
Your newsletter isn’t stuck because your content is bad.
It’s stuck because not enough people see it.
Let’s talk about the hard truth most creators avoid.
Sponsored by: KAJABI
Where Expertise Becomes a Real Business
Kajabi was built for people with earned expertise. Coaches, educators, practitioners, and creators who developed their wisdom through real work and real outcomes.
In a world drowning in AI-generated noise, trust is the new currency. Trust requires proof, credibility, and a system that amplifies your impact.
Kajabi Heroes have generated more than $10 billion in revenue. Not through gimmicks or hype, but through a unified platform designed to scale human expertise.
One place for your products, brand, audience, payments, and marketing. One system that helps you know what to do next.
Turn your experience into real income. Build a business with clarity and confidence.
Kajabi is where real experts grow.
“If I write better content, growth will follow.”
Sometimes it does.
Most of the time—it doesn’t.
There are thousands of excellent newsletters that:
Are well-written
Are consistent
Provide real value
And still… barely grow.
Because content doesn’t distribute itself.
📉 Why improving content has diminishing returns
Once your content is “good enough”:
Better writing = marginal gains
Better ideas = marginal gains
Better formatting = marginal gains
But zero distribution = zero leverage.
A 7/10 newsletter with great distribution beats a 10/10 newsletter no one sees.
Every time.
🚚 What distribution actually means
Distribution isn’t spamming links.
It’s:
Being present where your readers already are
Building repeatable sharing systems
Making your newsletter easy to recommend
Distribution is a system, not a burst of promotion.
They don’t ask:
“How do I write more?”
They ask:
“How does this issue reach someone new?”
That’s why they build:
Referral engines
Cross-promotions
Shareable sections
Clear CTAs to forward
Growth is designed—not hoped for.
⚖️ Content still matters (just not first)
Let’s be clear:
Bad content won’t survive good distribution.
But once content is solid, distribution becomes the growth lever.
Sequence matters:
Clear value
Consistent quality
Relentless distribution
Most creators stop at step 2.
🏁 Final Thought
If your newsletter isn’t growing, don’t ask:
“How can I write better?”
Ask:
“How does this reach one new person—every time?”
Solve distribution, and content finally gets the audience it deserves.
How was today's edition?
If you’ve ever thought about starting your own newsletter (or switching to a better platform), I’ve partnered with the beehiiv team to set you up with:
✅ 20% off your first 3 months
✅ A free 30-day trial, no credit card needed
